More specifically, users reported that the OS opens a new tab on Opera aimed at advertising Edge. Using the browser of choice of many Windows 10 users simply to promote Edge is indeed a bit strange. This unexpected Edge ad made many users angry. They asked Microsoft to stop telling them what browser to use. By the way, in case you are annoyed by this, use this guide to disable the ads.
Edge ads getting more frequent
This is not the first time that Microsoft has tried to convince users to switch to Edge. The company regularly rolls out battery test results that show Edge improves Windows 10’s battery life. However, the decision to go from simply boasting Edge’s battery life advantages to automatically opening tabs on third-party browsers in order to convince users to install Edge is indeed a daring strategy. If you use the Opera browser and you encountered this strange tab behavior too, use the comments section below to tell us more about your experience. Also, what do you think about the strategy that Microsoft uses to promote Edge?
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